Expanding A CME Platform’s Horizons Through Data-Backed Design
K2P, a leader in the world of continuing medical education, came to us in need of a refreshed website. The existing site’s content was scattered, and unintuitive navigation made shopping for courses more difficult than it needed to be. With K2P’s upcoming transition towards a B2B-focused business model, their new site also needed to provide value to a new subset of potential users. After developing data-backed user journeys to focus our work around user behavior, we reorganized the site’s IA, creating easily-discoverable groups of pages relevant to each primary audience.
The final site is user-friendly and responsive, tied together with a clean, high-contrast UI based on K2P’s existing branding. The preliminary results speak for themselves: 1 month after launch, K2P reported a 285% increase in revenue per user when compared to the previous 30 day period.
- Healthcare / Software & Information Technology
- Awards Won
Gold - Muse Awards 2020
"The time that went into understanding our customers led to a design that clearly meets the customer’s needs."